4 Considerations When Creating A Small Business Website

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Having a website is an essential part of marketing and gaining sales for small businesses. When you are in the process of creating your website, there are several considerations that can affect both the aesthetics of your website and its visibility in search engines.

Choose The Right Content Management System

The content management system (CMS) you choose should depend on the complexity of your website and your objectives. Most small businesses have a website based on WordPress because it is user-friendly and good for hosting a variety of sites like blogs and ecommerce sites. Another option you might consider is Joomla, which also works well for small businesses, but has a steeper learning curve. Although you might have someone manage your website, you want a CMS that is user-friendly enough that you can make some changes on your own.

Have An Aesthetically-Pleasing Design

The overall design of your website can influence how people view your brand and whether they stay on your website longer. Although there are many free templates available, it is worth the investment to pay for a template or have one designed by a professional. One of the main reasons you want to avoid free templates is the lack of originality. A custom template can help with brand recognition and show visitors evidence of professionalism. The goal of branding is to set yourself apart from your competitors, which you can accomplish with the aesthetics of your website.

Consider Mobile-Friendliness

Both the template you choose when creating your website and the design features need to be mobile-friendly. Search engines prioritize websites that work well on mobile devices, so this will influence your search engine ranking. Creating a responsive website helps your website look and function better on mobile, but having a mobile-friendly website is slightly more complex. Other design features you need to consider are menus, photos, and content when your website is in mobile. Just because your website is responsive does not mean these features work well on a mobile device. Make sure menus are accessible and easy to navigate in mobile view. Also, the typography and structure of your content should be easy to read on mobile devices.

Don't Overlook Content

Regardless of your type of business, content continues to play a major role in search engine rankings. If your business is an ecommerce site, the simple addition of a blog will provide an avenue to have content on your website. For example, a retailer for arts and craft supplies might use their blog to showcase new items or project ideas. Other content you need to consider are product descriptions and tags. The description and tags you use will determine whether the products you sell show up in search engines.

When creating a website, there are several factors you must consider for your website to be visually appealing and help with SEO. As a small business, a good website can drastically influence branding and visibility on search engines.

To get your business the online attention it needs, contact a website creation company.

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25 March 2020

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